For Advertisers
20 MINUTES OF
ATTENTION.
ZERO DIGITAL
NOISE.
Linger places your campaign on pizza boxes and courier bags. Captive audiences. Category exclusivity. Built-in QR tracking.
Avg. dwell per pizza box
At 40 cm. In the home.
Avg. billboard glance
At speed. In peripheral.
More dwell than a billboard
Reading distance. In the home.
Pizza box read rate
Source: Linger partner pilot data, 2025. Dwell modelled from household meal-time observation studies.
Surface Formats
Pizza Box
Print area
210 x 297 mm (A4)
Distribution
Home delivery via partner pizzerias
Volume
300-500 units / location / month
Dwell
20 min avg at 40 cm
Interior lid panel. Full bleed or inset layout. QR or promo code standard.
Courier Bag
Print area
250 x 350 mm
Distribution
Urban same-day delivery network
Volume
200-400 units / location / month
Dwell
Seen across full delivery journey
Exterior face panel. High-visibility on street and at the door. Signal orange strap option.
Audience Profile
Urban food-delivery recipients
Food delivery skews urban, 25 to 44, above-median income, smartphone-first. These are the same consumers your digital spend is failing to reach as attribution degrades. They are at home, unhurried, with the box in their hands.
Delivery frequency of 2 to 4 times per week means repeat brand exposure within the same household across a single campaign run.
Campaign Proof
Pizza Box — Interior Lid
Your ad. In the home. At 40 cm.
Print area
210 x 297 mm
Courier Bag — Exterior Panel
Full delivery journey exposure
Full bleed. Zero competing ads.
Your brand owns the entire panel. No banner stack. No competing placement. Category exclusivity means one brand per product vertical, per campaign run.
- Print-ready artwork to spec: we verify before print
- QR code or promo code on every unit, tracked per location
- Category exclusivity: one brand per vertical, per run
- GDPR-clean targeting: surface type and postcode only
Mockup photography. Advertiser brands are illustrative. Your artwork replaces the sample creative shown.
How It Works
Book your campaign
Choose a surface type, geo-target by partner location, and set a duration. City Pilot (30 days), City Quarter (90 days), or Regional Presence (6 months+).
Pay upfront
100% of the campaign value is collected before printing begins. That payment covers production and the 30% revenue share to the surface owner. Zero capital required from anyone else.
We handle print
Linger coordinates with certified print partners. You supply print-ready artwork to our spec. We verify, print, and dispatch to partner locations.
Track live results
Each placement ships with a dedicated QR code or promo code. You see scans and redemptions attributed per surface location. No cookies, no personal data.
Campaign Packages
03
Regional Presence
Starting at
From €9,000
All packages include category exclusivity, print coordination, and QR tracking. Payment before print. Custom volumes available.
Rate Card
Format
Print Area
Volume / location
CPM
Min. Spend
Avg. Dwell
Pizza Box (Interior Lid)
Print area
210 x 297 mm
Volume
300-500 / location / mo.
CPM
€75-100
Min. spend
From €1,800
Avg. dwell
20 min
Courier Bag (Exterior Panel)
Print area
250 x 350 mm
Volume
200-400 / location / mo.
CPM
€80-110
Min. spend
Custom
Avg. dwell
Full delivery journey
Cost per Person-Minute of Attention
Channel
CPM
Avg. dwell
Cost / person-minute
Digital display
CPM
€2-8
Avg. dwell
~3 sec
Cost / person-min
~€0.10
OOH billboard
CPM
€10-30
Avg. dwell
~1 sec
Cost / person-min
~€1.20
Direct mail (EU)
CPM
€400-600
Avg. dwell
~2 min
Cost / person-min
~€0.25
Linger pizza box
CPM
€75-100
Avg. dwell
20 min
Cost / person-min
~€0.004
CPM benchmarks: industry averages sourced from BVDW, DMA EU, and Nielsen OOH reports. Linger CPMs derived from package pricing above. Volume modelled from EU restaurant delivery data (50-150 orders per day per location). Cost per person-minute = CPM / (1,000 x dwell in minutes).
Book a campaign inquiry
Share your brief. We respond within two business days with a tailored proposal: surface mix, location targets, projected reach, and pricing.
- Upfront pricing, no surprises
- Zero print risk: pay only when confirmed
- Geo-targetable by surface owner postcode
- Category exclusivity guaranteed in writing