Insights

Digital CPMs are up. Attribution is degrading. And a pizza box still sits in front of a household for twenty minutes at forty centimetres. Here is why the CPM math on delivery packaging advertising is hard to argue with.

Dwell time is the metric that standard CPM hides. This is what it measures, why it changes the ROI model, and how to evaluate cost per person-minute when building a media plan.

Pizza shops, gyms, laundromats, and courier services own surfaces that reach captive audiences every day. Linger's revenue-share model turns that reach into income at zero cost and zero commitment.

Digital CPMs keep climbing. Attention spans keep shrinking. Meanwhile, a pizza box sits in front of a household for twenty minutes. Here is what that difference actually means for ROI.